Deny the MIXIFY

Wow. The lengths companies will go through to get their share of your stomach and your wallet. Enter the American Beverage Association who represent the refreshment beverage industry. Namely SODA. The ABA, along with PepsiCo, Dr. Pepper and Coke, are launching a new campaign called: MIXIFY. Have you seen it? They want to show you how soda can play a role in a balanced lifestyle. REALLY?? The soft drink industry brings in billions of dollars of revenue every year and shows no signs of slowing down. Their number one concern is profit. Period. Not your health or the health of your family or children. Now they want to let you know that it’s ok to have soda, just balance it out with what you do. Super active? Go ahead and drink up! Sitting on your butt all day? Better have just a little!

Call me horrified but not surprised. After all, companies like Coca Cola and other big name conglomerates fund classes for hospital dietitians to show them how artificial sweeteners and processed foods can play a part in a patient’s life. Especially if they’re diabetic. Again, REALLY??

But I digress. Let’s take a look at the ingredients in soda, shall we? High fructose corn syrup, phosphoric acid and sodium benzoate are in most soda formulations and depending on the brand may also have caramel coloring, caffeine, brominated vegetable oil. artificial colors and/or sweeteners and don’t forget “natural” and/or artificial flavorings!

High fructose corn syrup is highly processed and leads to tissue damage and disease. Phosphoric acid starts to dissolve tooth enamel in 20 minutes.  If you pour a liter of Coca Cola in your toilet and let it sit overnight it will dissolve all the built up mineral deposits. Imagine what it’s doing to your poor bones! As for the sodium benzoate, it has the ability to deprive the cells of oxygen, break down the immune system and cause cancer. if you’re a fan of Mountain Dew I bet you didn’t know you were downing a bunch of brominated vegetable oil, sourced from either corn or soy and initially used as a flame retardant. It is banned in food in Japan and Europe, yet it’s good enough for us Americans! Ugh!

Do your health and your budget a huge favor and ditch the pop. Replace them with liquids that actually hydrate and nourish the body: water, sparkling, fruit infused or otherwise, herbal teas, even the occasional cup of good ‘ol joe is preferable to soda pop, however sweet and bubbly it may be!

soda

Stay Vibrant!

Tonya

 

 

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